Football world and market growth
Adidas equips national fotball teams of for example Germany, Argentina and Spain as well as clubs like AC Milan, Chelsea FC and Bayern Munich.The world’s second-largest sports goods maker Adidas (ADSG.DE) expects sales in South Africa to grow at a double-digit rate in the years to come thanks to the football world cup in the country next year.Adidas aims to raise its leading share of the global soccer market to more than the current 34 percent, Chief Executive Officer Herbert Hainer said today at a press conference in the company’s Herzogenaurach, Germany headquarters. Shoes and shirts for the World Cup will go on sale in this year’s second half. Sales at the last World Cup in Germany exceeded Adidas’s forecasts and enabled the company to add 1 percent to 2 percent to its share of the global soccer footwear market. To capitalize on that tournament, Adidas sponsored teams including Argentina and spent more on marketing goods including replica jerseys.
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What’s your current preference for the World Cup, who will win it?
The best show on earth is South Africa but who’ll win it?
interesting article ! thank very much.
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